You’re just getting started with your Facebook business page, or you’ve been at it awhile, but you can’t seem to attract people to your page. Don’t worry, you’re not alone. It can be a daunting task to try and find followers on Facebook. We have a few easy tips for you to get started!
Know who you’re trying to attract
This is a big one. Aside from just wanting to attract paying clients, you really want to specify WHO your paying clients are. Once you know who they are, you can pinpoint the things that draw them to you. It really narrows the playing field when you specifically market to certain types of people. If you are currently trying to attract animal lovers, but you deal mostly with cats, it would be in your benefit to stop posting cute puppy pictures and start posting adorable cat pictures. This concept with work with most businesses. Narrow your niche.
Post relevant content
Pay particularly close attention to your market. Post things that you think you’re client will find interesting. Post stories from other blogs or businesses. Show that you’re interested in the knowledge you give your clients and that you’re not just trying to make a buck.
It’s a community not a following
Gone are the days of “followers”, a loyal breed of sheep. Today’s market wants to be engaged, they want to feel connected. Take the time to respond to comments and concerns. Acknowledge complaints. The more you know about your community, the more you can tailor your product to them.
Get in front of new audiences by doing cross promotion with complimentary brands and companies. Cross promoting shows that you have a relationship with other brands. Your audience will see this and will trust you more. It’s a win-win for everybody.
Creating ads on Facebook is the best way to put yourself and your business in front of potential new clients. Ads are customization to put you directly in front of your target market. They can be low budget or big budget and have a great return on investment. Free advertisement will only get you so far with Facebook’s constantly changing algorithms.
Consider these tips for you next Facebook post. Remember, be engaging. Need more advice? Let us know in the comments below!